Email verification is the process of confirming that an email address is valid, deliverable, and belongs to a real person before sending outreach.
Email verification (or email validation) checks whether an email address actually exists, is properly formatted, and can receive messages. It's a critical step before any cold outreach or marketing campaign.
The verification process typically includes:
Sending to unverified emails tanks your sender reputation. High bounce rates (above 2-3%) can get your domain blacklisted, killing deliverability for your entire team. Verification before outreach protects your domain and ensures your messages actually reach prospects.
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