Glossary

Email Verification

Email verification is the process of confirming that an email address is valid, deliverable, and belongs to a real person before sending outreach.

Definition

Email verification (or email validation) checks whether an email address actually exists, is properly formatted, and can receive messages. It's a critical step before any cold outreach or marketing campaign.

The verification process typically includes:

  • Syntax check — confirming the email follows proper formatting rules
  • Domain check — verifying the domain exists and has valid MX records
  • Mailbox check — pinging the mail server to confirm the specific mailbox exists
  • Catch-all detection — identifying domains that accept all emails regardless of the address
  • Disposable email detection — flagging temporary or throwaway addresses

Why It Matters

Sending to unverified emails tanks your sender reputation. High bounce rates (above 2-3%) can get your domain blacklisted, killing deliverability for your entire team. Verification before outreach protects your domain and ensures your messages actually reach prospects.

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