Trigger
New inbound lead
Webhook · demo request form
Company Profile
0.4 cr
Acme Robotics · B2B SaaS · 42 employees
ICP Scoring
AI
92 / 100 · strong fit
Skip
Saved for later · end run
Mobile Phone
5 cr
+1 (415) 555-0142 · verified
Add to HubSpot
Contact created
Send to Instantly
Queued · next window
score < 70
score ≥ 70
Outbound that runs itself.
Flows catch buying signals, score every lead against your ICP, research the buyer, and land a personalized email in your sequencer. Every action in Parvenu, wired into one canvas.
Fires on real buying signals
Not on Mondays at 9am. A Flow can start from any list event or market signal. The moment it happens, the run begins.
Raised a round
An ICP company announces funding. Your Flow fires the same day, before the congrats pile up.
Hiring spike
Five new sales roles where there used to be one. New budget, new problems, new buyer.
New exec in seat
A decision maker lands. The first 90 days are when they buy. Be the first email that gets it.
Job change
A champion moves companies and takes your product with them. Catch them week one.
While you were in a meeting…
A startup raised money this morning. By the time their announcement hit, your Flow had already scored them against your ICP, found the VP of Sales, read his recent posts, and sent him a personalized email that mentions the raise.
Nobody on your team touched it.
Live walkthrough
Click through a real run
A signal comes in at the top, a sent email comes out the bottom. Click any step to see what it does.
New record
Dana Cruz lands in your Fintech Healthtech list
A record arrives from a source, the API, the Chrome extension, or your AI over MCP. The Flow starts a run for it instantly.
Flows can also start from market signals: funding rounds, hiring spikes, new execs, and job changes.
Scored against your ICP
92 / 100, strong fit
B2B SaaS, 11 to 50 employees, US, sales team growing. Passes your threshold, so the run continues.
Below threshold records are saved to a list instead of being contacted.
The branch
Score at or above 70, and a verified work email
Strong fits continue to research. Everything else is parked in a list you can nurture, re-score, or feed into a different Flow later.
Weak fits never burn credits on the expensive steps.
Buyer context
“Scaling outbound from 2 reps to 10 this quarter”
Her last two posts, pulled straight in: the data layer is already creaking, and most personalization tools just mail-merge the company name.
Raw context in, no copy-pasting from LinkedIn.
Company enriched
Acme Robotics, 42 people, $12M Series A
Headcount up 31% year on year, with HubSpot and Outreach already in the stack. One pass, cheap steps first.
Every field is available to the steps that follow.
Research run
Three things worth knowing about Acme
Hiring 5 SDRs this month, the first sales hires since the raise. Dana joined in March from a 200 rep org, so she has done this before. No data vendor in the stack yet, so the buying window is open.
1 credit per record researched.
Icebreaker drafted
“Congrats on the Series A, Dana...”
“...going 2 reps to 10 usually breaks the data layer before it breaks anything else. Curious how you're handling it.”
Written from real context, not a first-name template.
Delivered
Queued in Q3 Fintech Outbound
The lead, verified email, and icebreaker land in your campaign, scheduled for the next send window. Replies arrive in your inbox like always.
Works with Smartlead, Instantly, Lemlist, HubSpot, and the rest of your stack.
That sentence is a working Flow. Your AI builds, edits, and runs Flows through the Parvenu MCP.
If Parvenu can do it, it's a step
The whole platform is exposed as steps: every enrichment, every source, every AI tool. Same catalog in the builder, the API, and the MCP.
Credits are charged per step run: cheap reads first, expensive lookups only when a lead earns them.
Ends wherever your pipeline lives
Set it once. It works while you don't.
Build your first Flow in minutes, on the canvas or by asking your AI to do it for you.
Start your 14-day free trial